Windpact’s Crash Cloud is the Answer to Years of Impact Research

Windpact’s Crash Cloud is the Answer from Years of Impact Research

Impacts remain one of the most common sources of injuries athletes receive while participating in sports. Not only that, injuries in automotive accidents are just as severe, and the effects of both types of injuries are damaging and long-lasting. 


Windpact understands the need for reliable, empirically-validated measures to ensure that the equipment that makes it into the hands of consumers is safe and effective at mitigating impact injuries. No matter what industry you specialize in, Windpact applies market knowledge and scientific testing to create a product that solves many impact-related problems.


Thus, the Crash Cloud was born. 

What is Crash Cloud?

Crash Cloud is the brainchild of Windpact’s CEO Shawn Springs and experts in the fields of applied mechanical science and impact reduction. Adapting the same technology that allowed his son’s car seat to protect against injury, Crash Cloud is based on the science behind absorption and dispersion.

Crash Cloud has three parts:

  • Wind Springs
  • Impact Vents
  • Refresh Vents


Wind Springs compress as an impact strikes the surface of the object. Their compression absorbs the initial force of the hit, while the Impact Vents disperse the energy away from the focal point of the impact. Refresh Vents then rapidly reinflate the unit to prepare for the next hit, demonstrating versatility in any situation.


Crash Cloud is grounded in the laws of motion and rotational forces. This is why the unit functions so well. Researchers from the University of Virginia explained impact injuries in terms of Newtonian motion, meaning that applying the formulas that calculate force in terms of gravity generates interpretations for injuries that occur on the field. 


For example, consider someone running into a goalpost at full speed; their acceleration is brought to a sudden rapid halt over a short distance, and the injury is much greater than if they had lightly walked into the post. This is the main idea behind why deceleration and the conservation of energy can cause damage. 


If we look at the formula for force where: 


F = ma


F being force, mbeing mass, and a equaling the acceleration, the physics behind why rapid deceleration becomes more clear. To calculate acceleration in terms of the force of gravity, we use:


a = (v2-v02)/ 2sg


Where a is the deceleration, in this case, v0is the initial speed, vis the speed in seconds after deceleration, s is the distance in meters it takes to stop the object, and gis gravity, which can be calculated as 9.812m/s2. Thus, take this example: say a running back is running at 4m/sor around 7mph, and is tackled such that his head is brought to a stop within 0.2m(about 8 inches). If the speed in seconds of deceleration is 0 (since they’re being stopped suddenly), the formula would be:


a = (-4)2/(2)(0.20)(9.812) =4.08g


If we plug that into the formula for force, you can calculate the force exerted on any part of the body’s mass. As you reduce the stopping distance, you find the deceleration forces to be greater, spelling disaster for the body.


When we use the same kind of Newtonian lens to interpret dispersion, which is what Crash Cloud is known for, we find:


P = F/A


Where Pis pressure, Fis force, and Ais the surface area of the object. As area increases, the overall pressure exerted on an object is reduced; this is the essence of dispersion, and it is a principle Crash Cloud is optimized for by way of its intricate series of Impact Vents and Refresh Vents. The energy directed away from the unit is properly dispersed over a wider area, mitigating the damage by increasing the area of the force’s impact. 

How is Crash Cloud different from other market options?

Crash Cloud is a unique entry into the larger conversation surrounding safety because the applications are nearly endless. Any industry where impacts are an issue, Crash Cloud has the solution. 

The best part is that you can see how your product handles with Crash Cloud units before it even reaches field testing.


Windpact, at the heart of it, functions as an applied science Platform as a Service (PaaS), meaning we supply the data, market knowledge, and virtual configurations necessary to test safety equipment for you. In return, you receive a detailed model that specifies the changes in impact reduction and safety, and creates a solution for your design query.


This is accomplished through using our proprietary database of available foams and a detailed Finite Element Analysis (FEA) modeling protocol that uses a vast array of data points to construct actionable outputs for you. This translates into fewer physical prototype generations, reduced cost, and faster speed to market. 


In conjunction with Crash Cloud, our revolutionary software capabilities are the answer to impact-related problems that sports, military, and automotive industries struggle to solve. We work in tandem with existing hardware like foam and padding; we believe any piece of equipment can benefit from data-driven models that keep consumer safety at the forefront. 

How can I start using Crash Cloud?

Contact Windpact engineers to continue the discussion about equipment safety and design. Our mission is to equip experts and designers with the best tools possible to create amazing products in the earliest stages. Windpact understands the frustrating, sometimes confusing road towards getting equipment validated, approved, and into the waiting hands of consumers.