The Metro has published a special edition of the newspaper for Comic Relief and will donate a portion of ad revenue made from the issue to the charity.
The free weekday newspaper has run â€œspecially adapted advertisingâ€� throughout todayâ€™s edition, with ads appearing for Comic Relief.
Metro also ran features centred on celebrities linked to the anti-poverty campaign,Â includingÂ two members of pop group Little Mix who are scaling Mt Kilimanjaro to raise funds for the charity.
A Metro spokespersonÂ said the features were not paid-for advertorial content andÂ declined to share what percentage of the editionâ€™s ad revenue would go towards Comic Relief.
Mail Metro Media executive director of investment Grant Woodthorpe said: â€œWeâ€™re really chuffed to be partnering with Comic Relief for this newspaper takeover.
â€œWe know 1.8m Metro readers have donated more than Â£181m to charity in the last 12 months so weâ€™re confident we will help make a real difference, and hopefully raise some smiles on Friday morning whilst weâ€™re at it.â€�
The Metro masthead has been modified to include the red nose associated with Comic Relief fundraisers.
The post Metro prints Comic Relief special with pledge to donate portion of ad revenue to charity appeared first on Press Gazette.
Source: Digital Journalism