Metro prints Comic Relief special with pledge to donate portion of ad revenue to charity

The Metro has published a special edition of the newspaper for Comic Relief and will donate a portion of ad revenue made from the issue to the charity.

The free weekday newspaper has run “specially adapted advertising� throughout today’s edition, with ads appearing for Comic Relief.

Metro also ran features centred on celebrities linked to the anti-poverty campaign, including two members of pop group Little Mix who are scaling Mt Kilimanjaro to raise funds for the charity.

A Metro spokesperson said the features were not paid-for advertorial content and declined to share what percentage of the edition’s ad revenue would go towards Comic Relief.

Mail Metro Media executive director of investment Grant Woodthorpe said: “We’re really chuffed to be partnering with Comic Relief for this newspaper takeover.

“We know 1.8m Metro readers have donated more than £181m to charity in the last 12 months so we’re confident we will help make a real difference, and hopefully raise some smiles on Friday morning whilst we’re at it.�

The Metro masthead has been modified to include the red nose associated with Comic Relief fundraisers.

Picture: Metro

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Source: Digital Journalism
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